“framers” is the new book, co-authored by professor Mayer-Schönberger together with decision scientist Francis de Véricourt and ECONOMIST senior editor Kenneth Cukier. Published in the US on May 11, 2021, “framers” is the culmination of three years of work. In “framers”, professor Mayer-Schönberger and his co-authors focus on a cognitive superpower humans posses, but which is often underutilized: to think using mental models. In contrast to many commentators on the findings of behavioral economists, “framers” suggests that utilizing framing, humans can greatly improve their decision-making – individually and societally.
“framers” features countless examples of human framing, from innovators and scientists, like Elon Musk and Jennifer Doudna, to artists like Martha Graham and will.i.am, activists like Alyssa Milano and athletes like Mount Everest mountaineers Peter Habeler and Reinhold Messner. “framers” also includes numerous rarely told stories, from how physicist Lise Meitner was the first to understood nuclear fission (and coin the phrase), but was denied the Nobel prize 48 times (likely because of rampant misogynism) to how research on global warming relies on imagining a world without humans, from how computers can self-learn to win chess, Go, and popular video games, but crucially depend on mental models, and how developing and maintaining a repertoire of cognitive frames is crucial for our survival.
“framers” has been endorsed by a wide spectrum of voices, including entrepreneurs like Salesforce’s Mark Benioff and Box’s Arron Levie as well as DeepMind cofounder Mustafa Suleyman and professional poker player Annie Duke.