WSJ op-ed on Big Data and the balance sheet

WSJEconomist journalist Kenneth Cukier and Professor Mayer-Schönberger (co-authors of the bestseller “Big Data”) penned an op-ed in the Wall Street Journal on March 7, 2013, entitled “The Financial Bonanza of Big Data” arguing that Big Data will have a big impact on the balance sheet of companies as we begin to realize the hidden value of data, and companies begin to report it as assets. Their op-ed spurred a lively debate.